Government and Private Sector Meeting
May 4, 2026 - CTF Member Support Team - 4 min read
Workshop on "Overseas Tourism Marketing and Promotion 2027–2028" under the theme "Assessment and Identification of Priority Tourism Markets for Cambodia 2027–2028," presided over by His Excellency Huot Hak, Minister of Tourism and Co-Chair of Working Group "B" (Government), and Oknha Luu Meng, Co-Chair of Tourism Working Group "B" (Private Sector), and also served as a distinguished guest speaker.
The objectives are:
1. Identify priority and high-potential tourism target markets for Cambodia for 2027–2028.
2. Understand travel trends influencing regional/inbound tourism demand.
3. Examine key challenges affecting competitiveness, including air connectivity and flight costs/pricing.
4. Evaluate visitor perceptions, common misconceptions, and booking barriers.
5. Formulate actionable recommendations to strengthen Cambodia’s overall tourism competitiveness.
Read More →